Nogizaka46’s “Natsu no Free & Easy” debuts at #1 with first day sales of 375,000

Today’s July 9th release of Nogizaka46’s 9th single, “Natsu no Free & Easy” achieved first day sales of about 375,000, and ranked #1 on Oricon CD single daily ranking. This continues the streak, started by the “Oide shampoo” single of eight consecutive singles with day one sales reaching #1 rank.

This single features Nishino Nanase as center, after Ikoma Rina’s starrring as center for two consecuritive singles – SKE48’s exchange student, Matsui Rena, as participates in this single.  As with previous works, this single comes in four different versions. Type C, as the “under version” has a special jacket and has an original song featuring the “under members”.

The group’s previous single, “Ki ga tsuitara kataomoi” had 387,000 sales, so this single represents a drop of 12,000.  Since their first single, this represents the first time that first day sales have dropped.  Some reasons offer include: Ikuta Erika’s absence, the increased strictness of handshaking events as a result of the AKB handshaking incident, the nationwide hand shaking events turning into “nationwide talking events” — with thise changes, it’s thought that core fans’ desire to buy has decreased.

The previous eight singles all achieved #1 in first week sales, with regards to demand, there’s a possibility of breaking previous single’s record.

On Nogizaka46’s official Youtube channel, there are four special “making of videos”, in addition to bonus footage called “Personal PV” consisting of 33 videos.

Author: jerry

Sometimes editor. Sometimes translator. Mostly a proofreader. I like Japan and things.