Welcome to Panasonic’s “Nogizaka46 Support Charge” Project… featuring Nogizaka46 members with wota-style glow sticks and large rechargeable batteries.
The point of the project is described in an introductory video, recently published on Panasonic Japan’s youtube channel:
It’s a clever promotion where members encourage the use of rechargeable batteries and LED light sticks for the sake of environmental reasons. Who can argue with that?!
On top of that, 100 people get a chance at free tickets to a Nogizaka46 concert if they buy said rechargeable batteries.
Visiting their site yields all types of interesting photos featuring members with oversized rechargeable batteries!
There’s also a behind-the-scenes footage of the filming and photography:
I’m writing about useless and stupid things a lot, and I like to laugh. My policy is 一期一会。It means treasure your meeting with everyone!